Embedded analytics emerges to offer new level of business intelligence

Business analytics is an increasingly powerful tool for organisations, but one that is associated with steep learning curves and significant investments in infrastructure. The idea of using data to drive better decision-making is well established. But the conventional approach – centred around reporting and analysis tools – relies on specialist applications and highly trained staff. Often, firms find they have to build teams of data scientists to gather the data and manage the tools, and to build queries. This creates bottlenecks in the flow of information, as business units rely on specialist teams to interrogate the data, and to report back.