The Automation of Customer Relations Through AI - B2B News Network

Last November, during the Web Summit in Lisbon, David Marcus, VP of Messaging Products at Facebook, asked the following question: Who wants to call a brand? He was referring to the ordeal of having to get in touch with a customer service apparatus. Very often, this process is time consuming, stressful and leaves the customer frustrated, an extremely negative outcome for any brand. The current development in AI and machine learning has the potential to solve this situation by bringing a pleasant, time-efficient experience for customers, and efficiency and precious data to the brand. Brands need to be more accessible.