How To Use AI to Get Ahead of Global Competition

Artificial intelligence (AI) and machine learning are deeply transformative technologies, poised to change customer-business relationships and create clear-cut business advantages. However, while we're beginning to understand the possibilities of these technologies, it's also clear we're just scraping the surface -- the broadest-reaching implications, advances, and economic impact of AI and machine learning are only now starting to take shape. A recent Gartner analysis predicts AI-driven global business value will reach $1.2 trillion in 2018, a 70 percent increase year-over-year. By 2022, Gartner reports, this number is expected to hit $3.9 trillion. As organisations strive to become experience businesses, AI technologies will help them improve digital interactions and deliver more personalised customer experiences, transform their operations and compete at the top level.