Woflow structures merchant data so food ordering can be more accurate – TechCrunch

Woflow, a data infrastructure company, raised $7.3 million in Series A funding to continue developing its automated approach to bring offline data online. The company helps customers with antiquated inventory systems power their merchant onboarding data, like restaurant menus and images, with APIs to structure data in a way that when someone's food order requests "no mustard," it is recognized properly, Woflow co-founder and CEO Jordan Nemrow told TechCrunch. Nemrow and Will Bewley founded the San Francisco-based company in 2017. "In the background, machine learning models and artificial intelligence-powered humans in the loop do the structuring for our customers, which include food delivery, e-commerce and point-of-sale," Nemrow added. "Restaurants usually deal with having offline data, but time equals money, and if there is incorrect data, there can be some financial reimbursement. We are the de facto solution for that."