Psychiatrist warns 'gamification' of dating apps is harming our chances of finding love

The'gamification' of dating apps is damaging singleton's chances of spotting the right match for them, a psychiatrist has warned. Swiping through endless faces on apps like Tinder and Bumble, known as'infinite swipe', The practice has become so addictive that more than one in 10 users swipe for over 14 hours a week, a survey backing up the claims has revealed. Research has found that nearly 30 per cent of dating app users are spending over seven hours per week trying to find a match, and 14 per cent swipe for over 14 hours, encouraged by a phenomena known as'infinite swipe' that sees users swiping through endless faces on the app The rise of dating apps has given rise to a new user phenomenon: the'infinite swipe. Just as other tech platforms such as Facebook and Google have adopted the persuasive design feature of infinite scroll, to engage the user in habit forming experiences, dating apps have leveraged the power of the'infinite swipe'. Users are'nudged" to process the face of a potential match in less than a second, with little or no context on the person's personality.