How can AI be used to run an online business?

Fueled by a great increase in online shopping, e-commerce platforms have been utilizing AI to improve the customer experience and optimize their business performance. AI has the power to customize websites for individual users, power chatbots which can understand and respond to complex questions, and get a detailed understanding of business performance. Fueled by platforms like Amazon, which have simplified online shopping and the Covid-19 pandemic, e-commerce has seen a significant rise in the last year with no sign of slowing down. According to the United Nations Conference on Trade and Development, e-commerce increased from 14% of global retail trade in 2019 to 17% in 2020. In a pre-pandemic world, retailers were already utilizing machine learning (ML) tools such as targeted advertisements on mobile devices and experimenting with different ways to incorporate artificial intelligence (AI) into their systems.