Top tips: What does AI mean for the future of digital marketing? Netimperative - latest digital marketing news

Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI. If you believe the blogs, magazine features and tabloid news stories, AI is a revelation, and it's going to change everything. From op-eds predicting humanity's end at the hands of superior intelligence to scientists feverishly discussing the future of medical care, AI is on everyone's lips. Reporting on AI often seems to focus on the worst-case scenario, but AI can change our lives for the better and revolutionise the way we interact with technology, the world, and even each other. The ways in which we perceive the world around us is in a constant flux as technology develops.