How artificial intelligence will transform Nordic businesses

Artificial intelligence (AI) is set to radically reshape the way companies do business. From retail to healthcare and finance, machines are likely to play a growing role in making companies more efficient, responsive, and relevant to customers' lives. Already, AI is the driver behind some of the world's most profitable businesses, helping technology firms distribute an array of products and services across digital platforms. Companies such as Amazon, Netflix, and Tencent are leading the development, creating personalized offerings that evolve in line with people's choices and preferences. In the age of AI, industry boundaries become ever fuzzier, with companies forming alliances, even with competitors, and moving into new industries by innovatively leveraging their vast amounts of data and technology.