Will AI have greater impact on comms than social? - Gorkana

Weber Shandwick's report AI-Ready or Not: Artificial Intelligence here we come!, released this week, shows that top global marketers believe AI will have an even bigger impact on comms than social media. Gorkana asks Weber and other agencies, including Firefly, Hotwire PR and Babel, what they think about the AI'revolution'. According to Weber Shandwick's report, AI is defined as the following: "[AI] is a field of technology designed to create computers, machines and software that are as smart as humans, and which are able to perform the same tasks that normally require human intelligence." It surveyed 150 chief marketing officers across the UK, US and China and more than half of them (55%) expect AI to have'a greater impact on marketing and communications than social media ever had'. Nearly six in ten (58%) of respondents believe that within the next five years companies will need to compete in the AI space to succeed. Furthermore, 68% of the CMOs reported that their company is currently selling, using or planning for business in the AI area.