AI and ML are Taking Digital Marketing to the Next Level

This year the programme included a new stream, the Future of Work and that was the one in which I was invited to speak. Before summarising what I presented, I'd like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). Most of us have grown up with text communication, but Gen Z, those born after 1996, are more comfortable with voice. They are less formal but far more impatient than previous generations. They expect Alexa, Siri, Cortana and similar voice-activated personal assistants to be available whenever they have a question.