How to Develop a Chatbot Persona That Fits Your Brand

Recent statistics about the global chatbot market are encouraging for businesses: global monthly active users on the four top messaging apps topped that of the four top social networks in 2015 and continues to do so. The market is expect to reach $1.23 billion by 2025! Like any marketing tool, a chatbot is a great opportunity to add value to customer interactions. While it's easy (and exciting) to get caught up with developing cool new functions or adding useful integrations to your next bot, you should first establish an important foundation by asking yourself: "What persona should this chatbot have?" Experienced online marketers are familiar with "buyer personas" and "user personas" -- strategic tools that help businesses identify their ideal customer (buyer) or end user.