How Coronavirus Is Changing Recruitment

As we continue to navigate our way through unknown territory, with lockdown in full swing around the world, the Coronavirus pandemic is changing online behaviours significantly and possibly permanently both for consumers and businesses. People have been forced to access information in new ways, interact and purchase new and different products and services online, and the longer this continues, the more likely these are to become habits. So I thought I would take this opportunity to explain what it might mean for businesses and recruitment in a short to longer timeframe as we progress through lockdown. My fellow co-founder at Leadoo Marketing Technologies, Mikael de Costa is author of The Startup Warrior and a multiple entrepreneur in our native Finland including founding Jobilla which was a recruitment digital marketing venture. Launching Leadoo MT, which concentrates on website conversion by engaging in chat bot conversations with customers, was born from Mikael's recruitment experience as he discovered that talent marketing and employer branding efforts were going to waste, as potential applicants were not converting.