Apple's Autonomous Driving Vehicle Project Hits the Gas

Transportation of people, goods, and tools is an automobile's basic or primary function. However, this premise was not sustainable or rather good enough for marketing automobiles to its customers -- it had to be extended. During the last century, automobile manufacturers or OEMs (original equipment manufacturers) captured the imagination of their customers by tapping into their emotions and aspirations -- based on owning vehicles that were fast, well designed, and perhaps status symbols. Some of these vehicles remain as aspirational as they were earlier to this day, only to create a legacy of their own and become costlier with time. Consider a Ford Mustang 1967, for example. This fundamental ground on which the manufacturers thrived, wherein cars became a tad faster with more horsepower added to them, had external design changes, or became luxurious with different interior options, was not disruptive.