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Artificial intelligence (AI) is now firmly in the sights of African banks. From better understanding consumer needs to reducing risk, there are few areas where AI can't make a key impact on operations. Christine Wu, Managing Executive, Customer Value Management at Absa Retail and Business Bank, views artificial intelligence (AI) as an important enabler of the journey to a new banking model that is truly responsive to customer needs. "All areas of the bank's operations can benefit from AI – from the frontline, where we can make use of smarter profiling and customer interactions that are needs-based and tailored to a customer's profile, to customer servicing, where we can include clearer and more bespoke solutions to customers before they even ask – such as the automation of repetitive tasks," says Wu. AI is often defined as human-like intelligence achieved by machines – any system that "perceives its environment and takes actions that maximise its chance of achieving its goals". Advanced AI, according to experts, is also capable of learning and problem-solving.