Minnesota marketing firms testing how ChatGPT can help their work

Digital marketing firm Voro is using ChatGPT, the popular new artificial intelligence program, to "supercharge" content creation for clients. Before ChatGPT, content had been "incredibly expensive" to create -- especially individualized content necessary for search engine visibility, said Chris Gauron, partner and CEO at the Minneapolis firm. Voro has created an artificial intelligence-assisted, but human-edited, process that increases speed at the same time it lowers cost. ChatGPT's power and potential have fueled explosive growth, reaching 100 million users in just two months. Reports that it passed exams in four University of Minnesota law courses, at the Wharton School of Business and the exam to become a licensed physician have only heightened interest globally.