Has AI raised the ceiling with marketing? An interview with Kate Bradley Chernis & Joey Camire - Watson

Has AI raised the floor but not the ceiling with marketing? Have we over-indexed on having content at scale? And is there a way for marketers to understand when hyper-personalization will cross the line into creepiness? In this episode of thinkPod, we are joined by Kate Bradley Chernis (Founder & CEO of Lately) and Joey Camire (principal & founding team of Sylvain Labs). We talk to Kate and Joey about whether AI will replace human marketers, where we are currently with AI and marketing, the difficulty of getting marketers to write, and how AI can bring delight to consumers. We also get into the hot debate around a company's responsibility with user data and imagine a future where each cup of yogurt is tracked. "AI as it relates to marketing is raising the floor. It doesn't totally feel like it's currently raising the ceiling." "I'm here to tell you that when marketing, it'll never replace humans altogether because it just doesn't work. "AI is not at the place right now where it's saying like, well, based on my understanding of supply and demand economics, you should be changing your price model. What you choose to do with the understanding that the system is providing you is still going to land on someone's lap. So your ability to be creative, your ability to write, your ability to wrangle concept and insight. What do you do with the information that you're being provided from a system that is finding things that you might not otherwise be able to find." –Joey Camire "How can we consistently use that [hyper-personalization] in our messaging without compromising our brand? And so the way that we succeed in doing that is really being super emotional and human.