The Morning After: Amazon Prime Day kicks off July 11th

Amazon has announced the dates for its next annual shopping event. Prime Day 2023 will be on July 11th and 12th this year, beginning at 12AM PT/ 3AM ET on Tuesday, July 11th, and concluding at the end of Wednesday, July 12th. Prime Day isn't necessarily a perk of Amazon's subscription service, like access to Prime Video content, but most deals on Amazon during the two-day event are exclusively available to Prime members. The cost of Prime has increased quite a bit since its launch in 2005, and even in the past few years. An annual membership will set you back $139 right now, $20 more than its previous price.