New #MarketingNerds: The Future of Conversational Search w/Heidi Young - Search Engine Journal

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ's Chief Social Media Strategist, Brent Csutoras, was joined by Heidi Young, the principle engineering lead at Oslo, an AI program, to discuss the future of conversational search and how AI could help create a true virtual assistant. Here are a few excerpts from Brent and Heidi's conversation, but be sure to listen to the podcast to hear everything. We very much are in the early stages of it, but I would say what makes today very different from even five years ago, is that technology has kind of been catching up and the market it ready for it. The fact that Google has worked so hard, over the years, to digitize the world's information, organize the world's content, and that Facebook has learned so much about you, and Amazon knows everything that there could be to know about products, you have this ocean of information that's specialized and personalized, all at the same time.