How AI is transforming retail

Before the coronavirus hit, consumer expectations were already changing and creating challenges in the retail industry. And CIOs, who historically had little to do with developing new customer experiences, were increasingly being tasked with driving innovation. To deliver Amazon-like here-and-now products and services and build brand loyalty, they are turning to artificial intelligence (AI) to improve the shopping experience for consumers both in stores and online. Of course, AI alone won't transform retail but there are several key technologies that when married with AI can bring innovation to that industry. One is video analytics, which turns regular stores into intelligent stores that have visibility into consumer behavior for optimized merchandising.