The joke around artificial intelligence – Becoming Human: Artificial Intelligence Magazine

As the marketing manager of Burger King, Marcelo Pascoa, explained to AdWeek's website, the idea was to attract the attention of the viewers by surprising them with something obviously far-fetched, but still current and fun: "AI, bot, machine learning, algorithms for deep learning, blockchain and more: these are all topics that we face in assessing the future of marketing. But we must avoid getting lost in the sea of technological innovations and fashionable words, forgetting what really matters. And this is the idea. Artificial intelligence can not replace the great creative ideas that come to mind to real people. The Burger King commercials, deceitful and apparently harmless, capture a central aspect in our relationship with the new complicated technologies and the still very blurred outlines, on which it is difficult to get an idea. In this sense, AI is an exemplary case: we are talking about it continuously and this is what the largest investments in the Silicon Valley and in China are focusing on, yet there is still a big difference between what we read in the press releases that celebrate the great progress achieved by artificial intelligence systems and our daily experiences.