Starting in 2020, China will require videos created using AI or VR to be clearly marked

Chinese regulators have announced new rules governing video and audio content online, including a ban on the publishing and distribution of "fake news" created with technologies such as artificial intelligence and virtual reality. Any use of AI or virtual reality also needs to be clearly marked in a prominent manner, and failure to follow the rules could be considered a criminal offense, the Cyberspace Administration of China (CAC) said on its website. The rules, effective January 1, were published publicly on its website on Friday after being issued to online video and audio service providers last week. In particular, the CAC highlighted potential problems caused by deepfake technology, which uses AI to create hyper-realistic videos in which a person appears to say or do something they did not. Deepfake technology could "endanger national security, disrupt social stability, disrupt social order, and infringe upon the legitimate rights and interests of others," according to a transcript of a press briefing published on the CAC's website.