Klarna Adds ChatGPT as an Enhancement to Online Shopping – Digital Transactions

ChatGPT, the artificial intelligence-based chatbot developed by OpenAI, is being rolled out by Klarna AB to provide what the payments platform calls personalized and intuitive shopping experiences. Online shoppers will be able to ask Klarna, through the chatbot, for product recommendations, as well as receive links to shop recommended products through Klarna's search and compare tool. While Klarna says it will not be using ChatGPT for payments, the company joins Stripe Inc. as one of the first payments companies to adopt the technology in any capacity. Stripe announced earlier this month it was incorporating ChatGPT's natural-language technology into its products and services. Klarna will enable the ChatGPT plugin for ChatGPT users, beginning with ChatGPT Plus subscribers in the United States and Canada, and gradually roll the technology out to other regions.