AI could save television advertising with advanced personalization

Artificial intelligence is changing almost every aspect of modern life, and the television advertising industry is no exception. Thanks to more advanced methods of data collection, AI allows advertisers to tailor their content more effectively to relevant demographics through what's called "programmatic TV advertising." This advertising channel is set to be largely impacted by AI in coming years. The ad technology has been around on online platforms for a while and is now taking over the small screen. With this relatively new tactic and advanced AI capabilities, television advertisers can reach a whole new level of personalization in their attempts to reach viewers.