Apple Needs to Reconsider Its HomePod Strategy

Apple finally joined the smart speaker competition in February with the launch of its $349 HomePod. The device was anxiously anticipated. Reports that Apple had been working on a "Siri speaker" had circulated for more than a year, but the device missed its targeted December 2017 debut. Now, the HomePod seems to be missing the mark with consumers. According to recent reports, HomePod sales haven't hit Apple's expectations, and the company is considering options including a lower priced model.