15 Top Marketing Trends That May Impact 2020

With the change of each year, new trends emerge or old ones change and evolve in the marketing industry. The changes that occur may be blatant, but more often, they are subtle, and you need to be looking for them to notice what they are. Determining what is trending is in a company's best interests since it gives it the ability to focus on the big issues. With social media competing with mass media, a trend could explode in a matter of hours, making it even more critical to predict the eventuality before it happens. To help, 15 members of Forbes Agency Council weigh in on the trends they expect to show up throughout 2020, to better inform marketers where they should be putting their focus.