20 Machine Learning in Marketing Examples You Should Know

So declared tech insider Mariya Yao in a recent Forbes column that enumerated the various ways machine learning can (and should) be employed to improve marketing efforts in today's data-glutted world. "In the new economy," Yao added, "a marketing unit without machine learning mastery operates at a serious handicap." As a Technology Review article put it, machine learning (which uses an algorithm to identify and learn from data patterns) helps marketers "radically rethink" their campaigns by anticipating future customer moves and more accurately assessing needs through the scouring of data, the identification of patterns and the creation of "predictive models." Here are 20 examples of how machine learning is revolutionizing marketing. How it's using machine learning in marketing: Combining machine learning with natural language processing, OneSpot aims to increase brand engagement and content consumption via algorithms that automatically analyze a brand's content assets.