Sentiment Analysis: Types, How it Works & Why it is Difficult?

Understanding the sentiments of the people is not easy unless they express their feelings, opinions and perspective anything. But if you have such platforms where people are freely speaking up about their thoughts and concerns, you can easily find out their sentiments. Here where Cogito comes in the facility of sentiment analysis. Sentiment Analysis is the process of determining the conceptions, judgments, feelings, opinions, viewpoints, conclusions, and other notions towards anything. It is a technique to analyze texts, images, emojis and various other actions to know what other people think about a product, service, company, brand name, or a reaction to a specific event, social movement, etc. Sentiment analysis is playing an enormous role in understanding people belonging to different groups and their sentiments.