i-Invest Online The Value of Values: AI's Potential to Usher in a More Civilised Web

A new international study commissioned by WP Engine and conducted by researchers at The University of London and Vanson Bourne explored the present and near future of artificial intelligence (AI)-driven human digital experiences on the web, and the often tenuous but also potentially rewarding relationship between consumers, brands and AI. The study, which surveyed consumers and enterprise companies (1,000 employees or more) in the US, UK and Australia, found that in an era of purpose-driven consumption, values--such as transparency, trust and humanness--are key drivers that unlock value in AI. According to IDC, worldwide spending on artificial intelligence (AI) systems is forecast to reach $35.8 billion in 2019, an increase of 44% over the amount spent in 2018. Much of that growth will come from the application of AI online because there is a natural, evolutionary symbiosis between AI and the internet. However, it was a sudden burst of activity starting in 2013 that marks the beginning of what we might term the modern AI period, especially for digital and digital experiences, characterised predominantly by automated content creation, programmatic ad buying in 2014, and intelligent search.