Faster, cheaper and more efficient: AI-powered market research is here

We're hearing about a lot of companies using artificial intelligence (AI) to make the most of the data they collect. Now market research has adopted the technology. After finding success with clients such as Google and Mastercard abroad, Prague-based response:now is bringing their AI-powered app to the United States. The company now offers a fully self-service, programmatic platform that creates research reports based on machine learning. Then it uses a human editor to tease out any undetected nuances and reconcile any disparities.