Anticipating Your Customers' Needs: It's Easier Than You Think

Keith Pearce is VP of Marketing for Service Cloud at Salesforce. An industry veteran who got his start close to 20 years ago at Siemens, he's a firm believer in the transformative value of great customer service -- both to companies and to their customers. Recently, we caught up with Keith to get his thoughts on the future of service, and what that means for businesses of all shapes and sizes. Keith Pearce: I've always loved the industry and the space. Humans have an innate desire to help people, and at the end of the day that's what service is about and why I like it so much.