How PR robots are changing the face of banking

It's been ten years since the global financial crisis led to widespread calls to restore trust in UK financial services. Yet today, the trust-in-finance debate has largely moved on, without producing a better financial sector, able to serve the public interest. Instead, there is another reputational battle taking place within financial services itself – as banks, insurers and investment companies get to grips with the latest wave of technological disruption in their sector. The last wave of technological disruption took place at the turn of the 21st century, giving birth to a new sector known as fintech – companies specialising in financial software, equipment and systems. That last wave also gave us financial supermarkets, price comparison sites and online banking.