How Predictive Behavioral Analytics can aid in both marketing and cybersecurity

In cybersecurity, prevention is not the best medicine. As we've learned from recent infiltrations inside the networks of leading corporations and federal government agencies, it is virtually impossible for a large organization to draw an impenetrable perimeter of defense around its data. The'castle model' of cybersecurity has been found wanting. But that does not mean the firewalls need to be taken down. Instead, our metaphorical castle must be staffed with a network of spies trained to monitor every single visitor who crosses the moat and flag any suspicious behavior they encounter.