7 creative ways to use influencer marketing in enterprise AI

The market for AI is so overhyped, virtually anybody looking for a fast buck can repackage an old abacus and sell it as a "machine learning" platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message heard above the din. To successfully stand out in a crowded market, creative marketers have found it critical to create unconventional educational content and enlist the support of credible B2B influencers in their space. In the ever-shifting AI solutions ecosystem, even expert-led and well-thought-out marketing campaigns can fail -- and often do. To reduce costs and save time, marketers of AI products need to learn as early as possible what works.