How IKEA Has Embraced AI And Digital To Create A Deep Human Experience. Part 1

Today's guest Barbara Martin Coppola is the Chief Digital Officer for Ingka Group, the strategic partner in the IKEA franchise system, operating IKEA Retail in 30 countries. She is part of the process of moving a very physical brand to one that naturally integrates highly digital and data-driven experiences for its customers. IKEA will have a more in-depth focus than just becoming digital its processes. Barbara talks about the need to deliver digital and data as smooth and natural extensions of the experiences that consumers want now and will expect to want in ten years. Not only will stores have the ability to simulate your own home in the store with virtual rooms, but you will also be able to place items in the store virtually inside your home.