Raging Against the Algorithm: Google and Persuasive Technology

Monsters and titans share the stage of mythology across cultures as the necessary realizations of the human imagination. From stone cave to urban dwelling, the theme is unremitting; kept in the imagination, such creatures perform, innocently enough, benign functions. The catch here is the human tendency to realize such creatures. They take the form of social engineering and utopia. Folly bound, such projects and ventures wind up corrupting and degrading.