Digital marketers gain the power of AI and voice control with crystal

It's pretty difficult to make digital marketing sexy, but crystal (yes, with a lower-case c, which is going to drive journalists and copy-editors bananas for the foreseeable future) is going at it with both barrels. Launched in public beta today at TechCrunch Disrupt's Startup Alley, the product features beautiful dashboards, smart AI and Siri-like voice control. Its self-learning algorithms can learn when a company's audiences are most likely to respond to marketing messaging and much more. The dashboard in crystal is scrumptious and looks even better with the animations. "We like to call it an advisor rather than a virtual assistant," says Marco Cartasegna, one of the company's founders.