The Data Science Behind Netflix

Last year Netflix announced that it signed on 135 million Paid customers worldwide. Netflix's US Users' demographics perfectly represent the overall US population in terms of different factors like wealth, age and education. With no ads, Netflix's Business model relies on customers who subscribe to their service in the long run. The happier the customers are, the longer they stay subscribed to the service. This is why it is central to Netflix's business to identify and analyze factors that impact the viewer's enjoyment.