What is the impact of AI on SEO in 2020 - Signity Solutions

From simple website optimization for the desktop to the complex and ever-evolving process of enhancing the content, Search Engine Optimization has gone through various changes over the last decade. While some aspects have never changed, such as keywords and meta tags optimizations and link building, SEO evolved a little more when it came to mobile optimization, user experience, and social media marketing. But a big change as notices when Google introduced RankBrain in 2016. RankBrain used a machine-learning algorithm to identify the patterns and the bucket data, and the process resulted in revealing a new system that analyzes a new Google search. Since then, SEO has been changing a lot with Artificial Intelligence and Machine Learning algorithms making tremendous betterment in improving the relevance of content for the searcher. And in the coming 2020, AI is very likely to impact the future of SEO through videos, images, voice search, and pre-trained models. Let's hear a little more about it from the experts – With the inevitable advancement of AI, it has become a necessity for every marketer to reform their marketing strategy to include AI. On top of that, AI tools will also help improve keyword research methods for better content strategy, stronger analytics and reporting system for SEO teams, and smarter personalization. Early adopters will surely reap the benefits of AI. Next, we have Dawn Anderso, Managing Director at Bertey – International SEO & digital strategy consultant, speaker, trainer, and lecturer. The impact of AI on SEO in 2020 is not anywhere near as much as you think.