IAB Launches its First Artificial Intelligence/Machine Learning for Marketing Purposes Working Group

In the digital advertising world, IAB has always worked to light the way for the industry as we entered new and unexplored areas. With rising industry-wide conversations and interest from members, IAB is launching its first Artificial Intelligence (AI)/Machine Learning (ML) Working Group to help marketing, technology and advertising executives navigate the impact that AI and ML will have on the space. As someone who works in this space every day, I speak with a lot of executives at major companies, and awareness and understanding of AI is still low. "Isn't AI just the latest buzzword that's happening far in the future so we don't need to worry about it yet?" Forrester predicts by 2020, (that's 2 and a half years from now…) the companies who effectively master AI will steal $1.2 trillion per year from those that don't.