Machine learning leader Moloco Expands Advanced Retail Media Platform to Asia Pacific

Singapore ------ Moloco, a leader in machine learning and growth solutions for performance marketers, has today announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. Singapore has been selected as RMP's next market for expansion as a strategic hub for the e-commerce industry in Southeast Asia and the wider Asia Pacific region. Retail media has been touted as digital advertising's'new' third pillar, following search and social, with the market valued at USD$100 billion over the next 5 years. The RMP is a turnkey ad serving platform that enables e-commerce marketplaces to set up their own in-house advertising business. Powered by machine learning, RMP is able to drive higher return on ad spend (ROAS) for merchants with relevant and personalized sponsored product recommendations based on real-time shopper behavior.