How Olay used AI to double its conversion rate

Olay, the popular skin care brand, started using AI to make recommendations to its millions of users almost two years ago, and says it has doubled the company's sales conversion rate overall. It's just the latest retail company that has turned to AI to boost its engagement with users to increase its top line. The traction confirms surveys that show an increasing number of businesses are putting AI investments at the head of their agenda. True, Olay has an advantage over most companies. The billion-dollar brand is owned by giant Procter & Gamble, and has been using AI in its core product for some time.