Boy oh boy, Super Bowl LIII really lived up its name this year; that was 60 minutes of gridiron pigskin getting played, right? They really moved the chains is all we're saying. U2 never sounded so good! Most Users Still Don't Know How Facebook Advertising Works OK, fine, we admit that we may have zoned out a little bit, It's not our fault; blame our extreme distaste for the Patriots an incredibly uneventful game the Puppy Bowl and a frankly unhealthy number of chicken wings. But one thing we didn't lose focus on was the commercials.

Olay, the popular skin care brand, started using AI to make recommendations to its millions of users almost two years ago, and says it has doubled the company's sales conversion rate overall. It's just the latest retail company that has turned to AI to boost its engagement with users to increase its top line. The traction confirms surveys that show an increasing number of businesses are putting AI investments at the head of their agenda. True, Olay has an advantage over most companies. The billion-dollar brand is owned by giant Procter & Gamble, and has been using AI in its core product for some time.

When you think of artificial intelligence (AI), you probably imagine robots or get flashbacks from movies like Ex Machina and TV shows like Westworld, but what you might not know is that AI is around you. The way your feed looks is the result of AI, of a machine learning your behavior and using it to shape its own. Back in February, Olay took me to the Mobile World Congress in Barcelona, where they were hosting a discussion on artificial intelligence. What does a beauty brand have anything to do with AI? Olay has launched a skin age-predicting tool called Skin Advisor that in just minutes (it took me no more than one!) analyzes your complexion to find your best area and area of improvement, then gives you product recommendations. After learning how Olay uses AI to teach a machine how to predict age, I had to give the tool a try.

The beauty and skincare world is oversaturated, especially if you include all the affordable convenience store brands. If you're a shopper with a budget, you are likely mixing different products and blindly guessing which combinations will work – like a chemist without a periodic table. AI technology has already revolutionized transportation, food, and even health. Olay, a well-known drugstore brand, created an AI to analyze your skin from your selfies and tell you which beauty products to buy. The Olay Skin Advisor asks users to snap a selfie, then analyzes the photo to produce personalized skincare advice using artificial intelligence .