Denmark's largest bank is using AI and machine learning to 'tear everything apart' – and it's starting to pay off

How does a brick-and-mortar company of age create disruptive innovations? Danske Bank, the largest bank in Denmark, showed the way in 2013, by introducing MobilePay, a new and convenient way to transfer money. Today, the MobilePay is the Nordic's leading money transfer app with 3.8 million users in its core market, Denmark. Now, Danske Bank is applying the same approach as with MobilePay - but instead of payments, it focuses on customer behavior and analytics. The bank has created an in-hose startup, Advanced Analytics, whose sole purpose is to shake things up with bleeding edge AI and Machine Learning technology.