Artificial Intelligence 'emerging piece by piece' to build high-impact solutions

Artificial Intelligence and machine learning appear to be playing out across the country, with brands relying on enormous amounts of data to provide solutions to some of the trickiest problems. What was once the domain of a few, is now available across industries, with several e-commerce giants and even start-ups using the latest technologies to build high-impact solutions. Paola Norambuena, Chief Content Ofiicer at brand consultancy Interbrand, points out that firms are employing AI to solve real problems and push ahead competitively. From auto collision prevention to better control of health, and from better personal experiences to cyber security, several brands are utilising technology to improve lives, she adds. In a report, Interbrand has noted that AI has increased elevenfold since 2014, and has reiterated that technology does live up to its hype.