VR, voice and artificial intelligence: digital's next big thing?

Where is the next big marketing disruption coming from? I caught up with a host of digital experts at the CMO Digital Insight Summit to find out. Tucked away on Scotland's wild and rugged west coast, Turnberry has a special place in golfing folklore. Famous for the legendary'Duel in the Sun' between Tom Watson and Jack Nicklaus at the 1977 Open Championship – an epic display of both sport and sportsmanship – the resort has seen its fair share of intense competition over the years. And in many ways, that made it the perfect setting for the recent CMO Digital Insight Summit.