Augmenting intelligence: How BMW's US IT center is putting AI into the hands of workers

Outside Germany, one of BMW's key research organizations for business and manufacturing technology is the IT Innovation and Research Center. With bases both in Silicon Valley, as well as Greenville, South Carolina, the IT center carries out research for systems and tools across the enterprise, including financial services, sales and marketing, engineering, quality, HR, production and logistics. It is part of the carmaker's central BMW Group IT department led from Munich, which coordinates the company's enterprise and manufacturing IT backbone. Similar to other laboratory locations across BMW, the IT center operates to a large extent in research mode. It has a strong connection, for example, to Clemson University, with whom it shares a campus at the International Center for Automotive Research, working closely with engineering and software professors and students.