'One day Amazon will go bankrupt': Jeff Bezos warns staff retail giant is 'not too big to fail'

Amazon boss Jeff Bezos has warned staff not to be complacent, claiming the firm'is not too big to fail' At an all-hands meeting last Thursday in Seattle, days before the firm announced the winners of its HQ2 contest, Bezos was asked about the recent failures of giant retailers like Sears. 'Amazon is not too big to fail,' Bezos said, in a recording of the meeting CNBC said it had heard. 'In fact, I predict one day Amazon will fail. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years.' Bezos told the meeting the key to survival is to'obsess over customers'.