Quantcast continues international growth expanding into new Asia-Pacific markets – Marketing Communication News

Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand will now be able to tap into Quantcast's live data insights drawn from more than 100 million online destinations to drive more effective brand awareness and performance campaigns. Andrew Double, Quantcast's Australia and New Zealand Managing Director, will taking on an expanded role to lead the company's growth in the Asia-Pacific region. Konrad Feldman, Quantcast's Chief Executive Officer and Founder commented, "Marketing is at a tipping point with AI set to transform every customer experience, every company and every industry. Marketers in APAC are looking for better ways to engage digital audiences that are both efficient and effective. We're excited to help brands and their agency partners leverage the power of Q, our audience behavior platform."