How Amazon Is Using AI To Better Understand Customer Search Queries

Being an early adopter of artificial intelligence and automation, Amazon always had an edge in using AI to improve its business efficiencies. Not only has it been using AI to enhance its customer experience but has been heavily focused internally. From using AI to predict the number of customers willing to buy a new product to running a cashier-less grocery store, Amazon's AI capabilities are designed to provide customised recommendations to its customers. According to a report, Amazon's recommendation engine is driving 35% of its total sales. One of the main areas where Amazon is applying continuous AI is to better understand their customer search queries and what is the reason they are looking for a particular product.