Tekstum: Bringing AI to Publishing

Tekstum provides real-time scientific analysis of the opinions and feelings that readers are expressing online. Using a state-of-the-art algorithm built with big data and artificial intelligence, the company promises to revolutionise how publishers market, and how customers search for and buy books, by synthesising, analysing and visualising readers' moment-to-moment emotions and experiences. Spanish founder and CEO Marc Santandreu worked for international publishing companies such as Author Solutions and Regió7. Lauren Romeo (PhD in Computational Linguistics) is the Lead Scientist, pioneering the Natural Language Processing research and development of the engine, while Juanjo Fernandez is the engineer responsible for the development of the software. Every year the number of new books in the market grows exponentially, generating huge amounts of data at ever-faster rates.